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Coffee Subscription
A user-centered design project for a coffee subscription website. Conducted full UX research, defined user needs, and created wireframes that deliver a smooth and inviting user experience from browse to checkout.
This project was completed as part of a UI/UX bootcamp, where I designed a coffee subscription website from the ground up. Our goal was to create a seamless and engaging user experience for coffee lovers looking to customize their subscription plan online.
We followed a full UX process, starting with user research to identify core user needs and behaviors. We built personas, crafted user journeys, and mapped out pain points with empathy maps and user flows. From there, I developed low-fidelity wireframes focused on clarity, personalization, and ease of use—ensuring users could explore products, select preferences, and subscribe with confidence.
This project emphasized clean layout design, strong visual hierarchy, and a warm aesthetic inspired by cozy coffee culture. Though the final outcome stopped at wireframing, it set the stage for future iterations including prototyping and UI design.
You can view the full project and design process by visiting the link above.
Tools: Figma, Miro, pen & paper